Why Your Audience Needs To Trust Your Data Visualization

Why Your Audience Needs To Trust Your Data Visualization

When your experimentation team and Executives can get into the boardroom together, it’s disruptive to your business. It shakes your organization from the status quo because it introduces new ways of making decisions.

Data-driven decisions are proven to be more effective. In fact, The Sloan School of Business surveyed 179 large publicly traded firms and found that those that used data to inform their decisions increased productivity and output by 5-6%. And data analysts have the power to make decision-making among Executive teams more informed.

Relying not on the Executive’s ability to rationalize through the five domains of the Cynefin Framework, data visualization presents the true power of experimentation. And the ability for experimentation to solve real business problems.


But like any working dynamic, you need to foster trust especially when you are communicating the insights and trends of data. You need to appear objective and informed. You need to guide your audience through the avenues of action that are made clear by your analysis. Of course, you can do this through speech. But you can also do this through the design of your data visualizations.

Whether you are presenting them in a dashboard where your team can keep a pulse on what’s happening with your experimentation program, or if it’s a simple bar graph or dot plot in your slide deck, your data visualizations matter. Clear labeling and captions, graphic elements that showcase your data dimensions, lowering visual load, and even using color to distinguish elements in your data visualization these help your audience see what possibilities exist.

They help your audience identify patterns and associations and even ask questions that can be further validated through experimentation. Because experimentation takes the guesswork out of decision making. Your data visualizations make it easier for the Executive to navigate the complexity of situations they are challenged today and that is, ultimately, the most persuasive way to evangelize experimentation at your organization.

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